If you diligently check labels on chips and dip but have no idea how many carbs are in the six-pack you pick up for a party, you may not be in the dark much longer.
On Tuesday the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a ruling that allows alcoholic beverage companies to provide nutritional information on the labels of alcohol products. The "Serving Facts" statement will include serving size, number of servings per container, and amount of calories, carbs, protein, and fat per serving. Additionally the serving facts statement may include information about the alcohol content of the product as a percentage of alcohol by volume.
"Our intent is to make it as simple as possible for alcohol industry members to include this information and make the nutritional facts clear, consistent, and non-misleading for consumers," says Tom Hogue, spokesman for the TTB. "The Serving Facts label gives consumers a clear count of nutritional stats, allowing for the fact that serving sizes will vary according to how much alcohol a drink contains."
Previously alcoholic beverage labels could list calorie and carbohydrate counts pursuant to a 2004 ruling, but any nutritional information had to be pre-approved by the TTB.
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